Marketplace tool

Competitor Backlink Analysis

Enter up to 3 competitor domains to uncover their referring domains, spot backlink gaps, and investigate which opportunities appear in WeblinkBuzz marketplace data.

Find competitor backlinks and turn gaps into opportunities

A competitor backlink report is most useful when it leads to an actionable prospect list. WeblinkBuzz helps you move from competitor referring domains to potential link opportunities, then investigate marketplace availability and pricing where supported.

Discover

Find referring domains associated with the competitors you enter.

Find gaps

Prioritize domains that may represent opportunities your site does not currently have.

Check availability

Investigate which domains appear in WeblinkBuzz marketplace data.

Compare pricing

Where marketplace listings are available, review the listed backlink or guest post price.

A practical backlink gap workflow

Five steps from competitor domains to a checked, priced opportunity.

  • 01Enter one to three competitors.
  • 02Review referring domains and potential gaps.
  • 03Investigate marketplace availability.
  • 04Check listed prices where supported.
  • 05Move promising domains into bulk price research.
Check Domains in Bulk →

Competitor backlink analysis vs. a backlink audit

Backlink audit

Focuses on the links pointing to your own website and helps you understand your existing backlink profile.

VS
Competitor backlink analysis

Focuses on competitor referring domains so you can uncover potential opportunities and backlink gaps.

How WeblinkBuzz Compares Marketplace Data

WeblinkBuzz organizes supported backlink and guest post marketplace listings by domain so you can compare available prices and website metrics in one workflow. The displayed price represents the listing available through the marketplace source and can change as publishers, sellers, or marketplace inventory changes.

Use price as one decision signal alongside relevance, organic traffic, authority metrics, referring domains, niche, placement terms, and availability. WeblinkBuzz is a comparison and research platform; purchases are completed with the marketplace offering the selected placement.

Frequently asked questions

What is competitor backlink analysis?

It is the process of researching domains that link to competitors to identify relevant opportunities for your own link-building strategy.

What is a competitor backlink gap?

A competitor backlink gap is a referring domain that links to a competitor but does not currently link to your website.

Can I compare competitor opportunities in bulk?

Yes. Use the backlink price checker to research multiple domains, compare available pricing, and use supported export features.

Do I need to log in?

The competitor analysis workflow uses account-based access and limits. The page shows the available action based on your current account state.

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